数字金融对我国电商发展的影响研究

Research on the Impact of Digital Finance on the Development of E-Commerce in China

摘要: 随着信息化时代的到来，互联网技术不断发展，电商发展已成为推动经济发展的重要手段，同时数字化进程的加速使得数字金融飞速发展，为我国电商平台的进步提供了重要助力，数字金融与电商行业相互结合有助于我国经济的高质量发展。本文基于2013~2021年30个省级面板数据来研究数字金融对于我国电商发展的影响，并通过调节效应来探究政府支持在其中发挥的调节作用。结果显示：数字金融的发展显著地促进了我国电商发展；政府支持在数字金融促进我国电商发展的过程中发挥着正向的调节效应。最后，本文得出相应的结论并针对性提出数字金融背景下我国电商发展的对策建议。

Abstract: With the advent of the information age, the continuous development of Internet technology, the development of e-commerce has become an important means to promote economic development, and the acceleration of the digital process has led to the rapid development of digital finance, which has provided an important boost for the progress of China’s e-commerce platform, and the combination of digital finance and e-commerce industry is conducive to the high-quality development of China’s economy. Based on the data of 30 provincial panels from 2013 to 2021, this paper studies the impact of digital finance on the development of e-commerce in China, and explores the moderating role of government support through the moderating effect. The results show that the development of digital finance has significantly promoted the development of e-commerce in China, and government support has played a positive moderating effect in the process of promoting the development of e-commerce in China. Finally, this paper draws corresponding conclusions and puts forward countermeasures and suggestions for the development of e-commerce in China in the context of digital finance.