乡村振兴背景下驻马店市特色农产品电子商务发展研究

Research on E-Commerce Development of Characteristic Agricultural Products in Zhumadian City under the Background of Rural Revitalization

摘要: 随着网络技术的不断完善，“互联网+”正在逐渐向社会的方方面面渗透。在乡村振兴战略背景下，发展特色农产品电子商务是构建现代化农业国家的关键。为推动驻马店市特色农产品的电商发展，驻马店市在近几年积极响应政府的要求，结合驻马店市的实际和顾客的需要，制定了一套适合当地特点的特色农产品流通方式。针对目前驻马店市存在的电商人才匮乏、特色农产品物流系统不完善、特色农产品标准化程度不够等问题，通过强化培育和引进特色农产品电子商务人才，并构建起一套完整的特色农产品物流配送系统，提升当地特色农产品的品牌知名度，以此来促进驻马店市的特色农产品进一步发展。

Abstract: With the continuous improvement of network technology, “Internet Plus” is gradually penetrating into all aspects of society. In the context of rural revitalization strategy, the development of e- commerce of special agricultural products is the key to building a modern agricultural country. In order to promote the development of e-commerce of characteristic agricultural products in Zhumadian City, Zhumadian City has actively responded to the government’s requirements in recent years, and combined with the actual situation of Zhumadian City and the needs of the customers, a set of circulation methods of characteristic agricultural products suited to the local characteristics have been developed. For the current lack of e-commerce talents in Zhumadian City, the imperfect logistics system of characteristic agricultural products, and the insufficient degree of standardization of characteristic agricultural products, by strengthening the cultivation and introduction of e-commerce talents for characteristic agricultural products, and constructing a complete set of logistics and distribution system of characteristic agricultural products, it enhances the brand popularity of the local characteristic agricultural products, and thus promotes the further development of characteristic agricultural products in Zhumadian City.