“数商兴农”工程背景下农村电商发展现状、困境及对策

Development Status, Dilemmas and Countermeasures of Rural E-Commerce under the Background of “Digital Commerce Promoting Agriculture” Project

摘要: “数商兴农”工程是国家积极推动农村电子商务优化升级的重要举措。通过数字技术及数据资源的深度应用，全面提升了农村商务领域的数字化、网络化、智能化水平。为农村电商注入了许多新的活力，实现了不断的升级和创新，呈现出蓬勃增长的态势，进而推动农业生产发展和乡村产业振兴。然而，农村地区在“数商兴农”工程背景下仍存在许多不足，无法充分发挥数字经济对农村电商的赋能作用。因此，本文旨在通过分析农村电商在“数商兴农”工程背景下的发展现状和所面临的挑战，提出相应的建议和解决措施。

Abstract: The project of “digital commerce promoting agriculture” is an important measure for the state to actively promote the optimization and upgrading of rural e-commerce. Through the deep application of digital technology and data resources, the digital, networked and intelligent level of rural business has been comprehensively improved. It has injected much new vitality into rural e-commerce, achieved continuous upgrading and innovation, and shown a trend of vigorous growth, thus promoting the development of agricultural production and the revitalization of rural industries. However, there are still many deficiencies in rural areas under the background of the project of “digital commerce promoting agriculture”, which cannot give full play to the enabling role of digital economy on rural e-commerce. Therefore, this paper aims to analyze the development status and challenges faced by rural e-commerce under the background of the “digital commerce promoting agriculture” project, and put forward corresponding suggestions and solutions.