东北地区乡村民俗文化传播模式及发展策略——以哈尔滨市方正县为例

Rural Folk Culture Dissemination Mode and Development Strategies in Northeast China Strategies—Taking Harbin Fangzheng County as an Example

摘要: 在中国众多民族的生产生活过程中，逐步形成并积淀下来的非物质文化遗产即民俗风情，构成了中华民族传统文化的一个重要方面。东北区域由于其丰饶的自然资源和飞速发展的工业体系，孕育了多姿多彩的民间传统。在广袤的乡间，东北的民俗文化尤为丰富，且传播方式独具一格。本文基于东北乡村民俗文化传播的现状，对传播路径和模式进行探讨，以期促进东北地区乡村民俗文化的发展，带动该地区对外民俗文化的输出交流。

Abstract: The immaterial cultural heritage shaped and aggregated through the productive endeavors of various ethnic populations in China constitutes folk culture, which stands as a crucial component of the nation’s traditional cultural identity. The Northeast, as a multi-ethnic region with rich natural resources and extremely rapid industrial development in China, has a colorful and variegated folk culture, and most of the folk cultures of the Northeast exist in the vast countryside, and their dissemination has special characteristics. Based on the current situation of rural folk culture dissemination in Northeast China, this paper discusses the dissemination paths and modes, with a view to promoting the development of rural folk culture in Northeast China, and driving the export and exchange of foreign folk culture in the region.