大数据技术在电子商务营销领域的应用研究

Research on the Application of Big Data Technology in the Field of E-Commerce Marketing

摘要: 我国已经进入大数据分析时代，大数据技术为电子商务营销的革新提供了全新机遇。因此本文结合大数据技术与电子商务营销的特点，先探讨了大数据技术在电子商务营销领域的优势；随后分析了大数据技术在电子商务营销领域可能存在的问题；最后提出对策意见，以期为大数据技术更好地应用于电子商务营销领域提供理论参考。

Abstract: China has entered the era of big data analysis, and big data technology provides a new opportunity for the innovation of e-commerce marketing. Therefore, this paper combines the characteristics of big data technology and e-commerce marketing, first discusses the advantages of big data technology in the field of e-commerce marketing, then analyzes the possible problems of big data technology in the field of e-commerce marketing, and finally puts forward countermeasures, in order to provide a theoretical reference for the better application of big data technology in the field of e-commerce marketing.