潜在文化需求市场缺失背后的指向——大众美育

The Direction behind the Lack of Potential Cultural Demand Market—Public Aesthetic Education

摘要: 随着我国经济的飞速发展，中国艺术品市场的发展也紧随其后。中国艺术品市场历经上世纪末的发展，在本世纪初时市场规模已位列之前茅，但我国艺术品消费市场还存在着万亿级的潜在文化需求市场。基于这个问题，本文根据雅昌艺术市场监测中心发布的《2023年度艺术市场报告》，通过中国艺术品消费市场、中国艺术品消费市场的供给与需求与中国艺术品市场的缺失与大众美育三方面，讨论了中国艺术品消费市场的发展及现状、供需情况与艺术品市场缺失与美育之间的关系。从而得出万亿级的潜在文化需求市场不仅是经济市场缺失问题，也是美育缺失的问题。

Abstract: With the rapid development of China’s economy, the Chinese art market has also grown substantially. After the development at the end of the last century, the Chinese art market has ranked among the top in terms of market scale at the beginning of this century. However, there still exists a potential trillion-level market for cultural demand in China’s art consumption market. Based on this issue, this paper, drawing on the “2023 Art Market Report” released by Artron Art Market Monitoring Center, discusses the development and current situation of China's art consumption market, supply and demand conditions, as well as the relationship between the deficiencies in the art market and public aesthetic education, from three aspects: China’s art consumption market, supply and demand in China’s art consumption market, and deficiencies in China’s art market and public aesthetic education. It is concluded that the potential trillion-level market for cultural demand is not only a problem of economic market gaps but also a deficiency in aesthetic education.