电子商务背景下刷单炒信乱象的法律规制困境及对策研究

Research on the Legal Regulation Dilemma and Countermeasures of the Chaos of Order Brushing and Credit Speculation under the Background of E-Commerce

摘要: 在网络交易中，由于电子交易行为中的商家和消费者信息不对称以及我国规制该行为的相关法规的不完善，电子商务在给人们带来便利的同时，“刷单炒信”等不正当竞争行为也随之产生。不仅侵害了消费者对于交易的知情权、选择权和公平交易权，还破坏了新兴市场经济的公平交易秩序，损害了该新兴产业的健康发展。鉴于此，本文对我国电子商务中刷单炒信行为的法律规制现状及困境进行探讨，并提出对策，认为要应对规制行为主体范围过窄及责任不均、消费者权益保护不足、《刑法》未规定针对性罪名等问题，应扩大刷单炒信行为相关责任主体范围、加强对消费者权益的保护、通过司法解释明确罪名规制的行为范围，以期为消费者、商家和电商平台创建一个干净、健康的网络营商环境，保障新兴市场经济健康发展。

Abstract: In online transactions, due to the information asymmetry between merchants and consumers in electronic transactions, as well as the imperfections in China’s relevant regulations governing such behavior, e-commerce, while bringing convenience to people, has also led to unfair competition practices such as “brushing orders and credit speculation”. These practices not only infringe upon consumers’ rights to know, choose, and engage in fair transactions but also disrupt the order of fair trade in the emerging market economy, harming the healthy development of this emerging industry. In view of this, this paper discusses current situation and dilemmas of legal regulations on practice of brushing orders and credit speculation in China’s e-commerce and proposes countermeasures. It argues that to address issues such as the narrow scope of regulatory actors and uneven responsibilities, inadequate protection of consumer rights, and the lack of targeted criminal charges in Criminal Law, we should expand the scope of responsible parties related to brushing orders and credit speculation, strengthen the protection of consumer rights, and clarify the scope of behaviors regulated by criminal charges through judicial interpretations. This is aimed at creating a clean and healthy online business environment for consumers, merchants, and e-commerce platforms, thereby ensuring the healthy development of the emerging market economy.