新媒体时代下山东吕剧传播的困境与出路研究

Research on the Dilemma and Outlet of Shandong Lv Opera in the Era of New Media

摘要: 中华优秀传统文化是中华民族的根基。吕剧作为国家级非物质文化遗产，中国八大戏曲剧种之一，随着数字时代的来临，其传承和发展面临着诸多挑战。文章从新媒体的角度深入探究了山东吕剧传播的现状及困境，旨在探讨新媒体技术在提升吕剧社会影响力，促进其创新发展。文章从吕剧的跨界合作、虚拟技术体验、文创产品设计三方面展开，重点探讨了将互动类游戏与吕剧经典剧目相结合、打造吕剧角色人设、搭建“吕剧非遗数字博物馆”、与热门IP联名等创新内容。通过这些措施，为山东吕剧的传承注入新的活力，实现吕剧的创新性发展，使这一宝贵的文化遗产在数字时代焕发新的光彩。

Abstract: The excellent traditional culture of China is the foundation of the Chinese nation. Lv Opera, as one of the eight major operas in China and a national intangible cultural heritage, faces many challenges with the arrival of the digital age. This article delves into the current situation of Lv Opera’s dissemination in Shandong Province from the perspective of new media, aiming to explore how new media technology can enhance Lv Opera’s social influence and promote its innovative development. The article focuses on three aspects of Lv Opera: cross-border cooperation, virtual technology experience, and cultural and creative product design. Specifically, it discusses combining interactive games with classic Lv Opera plays, creating Lv Opera character designs, building “Lv Opera Intangible Cultural Heritage Digital Museum”, and collaborating with popular IP for innovative content. Through these measures, this article hopes to inject new vitality into the inheritance of Shandong Lv Opera, realize its innovative development, and make this valuable cultural heritage shine again in the digital age.