数字贸易能否有效加速数字乡村建设进程？——基于空间溢出效应视角

Can Digital Trade Effectively Accelerate the Process of Digital Rural Construction?—Based on the Spatial Spillover Effect Perspective

摘要: 数字贸易能有效连接农村产品与全球市场，加速农村数字化进程，具有深远的理论与实践意义。本文选取了2011~2022年乡村省际层面数据，运用空间Durbin模型考量数字贸易发展与数字乡村建设的空间交互联系。研究结果表明，数字贸易及数字乡村建设水平均存在显著的正向空间相关依赖性，且数字贸易发展能显著提升本地区并通过“马太效应”抑制相邻地区的数字乡村建设进程。从数字贸易不同的侧面来看，数字网络基础设施、数字技术创新及贸易能力均正向显著作用于数字乡村建设水平；数字贸易能力则负向显著作用于数字乡村建设水平中。应鼓励农民与电商平台、物流公司和市场专家建立合作伙伴关系，共同开发适合农村市场的数字贸易解决方案，推进数字乡村建设的进程。

Abstract: Digital trade can effectively connect rural products with the global market and accelerate the process of rural digitalization, which has far-reaching theoretical and practical significance. This article selects rural provincial-level data from 2011 to 2022, and uses the spatial Durbin model to consider the spatial interaction between digital trade development and digital rural construction. The research results show that there is a significant positive spatial correlation between the level of digital trade and digital rural construction, and the development of digital trade can significantly improve the local area and inhibit the digital rural construction process in adjacent areas through the “Matthew Effect”. Looking at different aspects of digital trade, digital network infrastructure, digital technology innovation and trade capabilities all have a positive and significant impact on the level of digital rural construction; digital trade capabilities have a negative and significant impact on the level of digital rural construction. Farmers should be encouraged to establish partnerships with e-commerce platforms, logistics companies and market experts to jointly develop digital trade solutions suitable for rural markets and promote the process of digital rural construction.