乡村振兴背景下社会工作介入农产品电商发展路径浅析

A Brief Analysis of the Development Path of Social Work Intervening in the E-Commerce of Agricultural Products under the Background of Rural Revitalization

摘要: 乡村振兴是我国当前的重要战略之一，旨在推动农村经济社会的全面发展。在这个过程中，社会工作和农产品电商作为两大重要力量，各自发挥着不可替代的作用。一方面，发展农产品电商，是建设农村现代流通体系的重要举措，有利于促进农产品产销对接、优质优价，推动农业转型升级、提质增效，拓宽农民增收渠道。一方面，推动社会工作参与乡村振兴，在社会调研、社会组织、社会活动、社会教育、社会记录、社会宣传等方面，其可发挥方法提供、能力建设、教育辅导、精神感召、资源引进等功能，助力乡村振兴。当农产品电商与社会工作两者结合时，可以产生强大的协同效应，为乡村振兴提供有力的支持。

Abstract: Rural revitalization is one of the important strategies in China at present, aiming to promote comprehensive development of rural economy and society. In this process, social work and agricultural e-commerce play irreplaceable roles as two major forces. On the one hand, developing agricultural e-commerce is an important measure to build a modern rural circulation system, which helps promote the connection between production and sales of agricultural products, improve quality and price competitiveness, drive agricultural transformation and upgrading, enhance efficiency and increase income for farmers. On the other hand, promoting the participation of social work in rural revitalization can provide methods of support, capacity building, education guidance, spiritual inspiration, and resource introduction in aspects such as social research, organizations, activities, education records propaganda, etc., thus contributing to rural revitalization. When agricultural e-commerce combines with social work together, it can generate strong synergistic effects providing powerful support for rural revitalization.