高管信任对企业研发投入的影响研究——基于方言一致性视角

Research on the Influence of Executive Trust on R&D Investment—From the Perspective of Dialect Consistency

摘要: 本文采用2012~2023年沪深A股上市公司的相关数据，参照《中国语言地图集：汉语方言卷》及社会认同理论，基于方言一致性视角，实证分析董事长与总经理间的信任程度与企业研发投入之间的关系，同时探讨环境不确定性对这两者之间关系的影响。研究发现：董事长与总经理间使用同种方言建立的信任会显著提升研发投入，方言一致性范围越窄，这种信任对研发投入的提升作用越明显；环境不确定性负向调节董事长与总经理的信任与公司研发投入之间的关系。进一步研究发现，董事长与总经理间的信任对研发投入的提升作用在民营企业与人口净流入地区更为显著。

Abstract: In this paper, relevant data of Shanghai and Shenzhen A-share listed companies from 2012 to 2023 are used; with reference to the Language Atlas of China: Based on the perspective of dialect consistency, this paper empirically analyzes the relationship between the trust degree between the chairman and the general manager and the R&D investment of enterprises, and explores the influence of environmental uncertainty on the relationship between the two. The results show that the trust established between the chairman and the general manager using the same dialect will significantly increase the R&D investment, and the narrower the dialect consistency range, the more obvious the effect of this trust on the R&D investment; Environmental uncertainty plays a negative moderating role between the trust of chairman and general manager and R&D investment. Further research shows that the trust between the chairman and the general manager has a more significant effect on the improvement of R&D investment in private enterprises and areas with net population inflow.