农村电商赋能乡村产业振兴：价值分析、现实困境与实践路径

Rural E-Commerce Empowers Rural Industry Revitalization: Value Analysis, Realistic Dilemma and Practical Path

摘要: 农村电商是乡村产业振兴的活力源泉，乡村产业振兴为农村电商发展提供有利条件，二者相辅相成、相互促进。电子商务作为一种新型的商业形态走向农村，在助推乡村产业振兴的同时，面临着基础设施建设滞后、专业电商人才队伍空缺、农产品品牌效应薄弱等问题。本文针对这些存在的现实困境问题，提出了农村电商赋能乡村产业振兴的三条实践路径，即强化农村电商基础设施建设、培育和引进农村电商人才以及打造农产品电商品牌。

Abstract: Rural e-commerce is the source of vitality for the revitalization of rural industry, and rural industry revitalization provides favorable conditions for the development of rural e-commerce, and the two complement each other and promote each other. As a new form of commerce, e-commerce is moving to rural areas. While promoting the revitalization of rural industries, it faces some problems such as lagging infrastructure construction, lack of professional e-commerce talent team, and weak brand effect of agricultural products. In view of these realistic difficulties, this paper puts forward three practical paths for rural e-commerce to empower rural industry revitalization, namely, strengthening rural e-commerce infrastructure construction, cultivating and introducing rural e-commerce talents, and building agricultural products e-commerce brand.