新媒体时代农村电商高质量发展实践路径研究

Research on the Practice Path of High-Quality Development of Rural E-Commerce in the New Media Era

摘要: 本文首先基于新媒体时代背景，探讨农村电商高质量发展对释放乡村地区经济潜力产生的积极意义，立足扩大农产品销售范围、促进就业、城乡互动和优化农村资源配置四方面进行分析，接下来对农村电商现实困境进行阐述，并对新媒体时代与农村电商高质量发展二者的相互关系进行探析，最后针对上文中提出的一系列困境、二者关系，结合三个优秀案例，探索农村电商可持续高质量发展的现实路径，力图以农村电商的发展为全面实施乡村振兴战略助力，推动中国共同富裕持续向前。

Abstract: Based on the background of the new media era, this paper first discusses how to release the economic potential of rural areas through high-quality development of rural e-commerce, and analyzes the four aspects of expanding sales scope, promoting employment, interaction between urban and rural areas, and optimizing the allocation of rural resources. Next, it expounds the realistic predicament of rural e-commerce, and analyzes the relationship between the new media era and high-quality development of rural e-commerce. Finally, in view of the series of difficulties and the relationship between the two mentioned above, combined with three excellent cases, we explore the realistic path of sustainable and high-quality development of rural e-commerce, trying to use the development of rural e-commerce as a support for the comprehensive implementation of rural revitalization strategy, and promote the continuous development of China’s common prosperity.