乡村振兴背景下农村电商发展路径研究

Research on the Development Path of Rural E-Commerce under the Background of Rural Revitalization

摘要: 在乡村振兴战略背景下，随着数字经济的快速发展，农村电商大力促进农村经济复苏、提升农民生活水平。当前农村电商迎来了更多的发展机遇，同时也面临现实挑战，这种困境导致农村电商的发展受到阻碍。结合当前农村电商发展的现状与问题，本文提出了相应的应对策略，以促进农村电商产业的深入发展，推动乡村振兴战略进一步落实。

Abstract: In the context of the rural revitalization strategy, with the rapid development of the digital economy, rural e-commerce vigorously promotes rural economic recovery and improves the living standards of farmers. Currently, rural e-commerce is facing more development opportunities but also practical challenges, which have hindered the development of rural e-commerce. Based on the current situation and problems of rural e-commerce development, this article proposes corresponding response strategies to promote the in-depth development of the rural e-commerce industry and further implement the rural revitalization strategy.