浅析网络交易中知假买假行为及应对措施

A Brief Analysis of the Behavior of Knowing and Buying Fake Products in Online Transactions and the Countermeasures

摘要: 随着互联网经济的飞速发展，线上购物以其快捷便利、品类齐全以及较低成本的特点吸引了大批消费者，然而与此同时，巨大的网络交易空间也促使线上知假买假行为不断涌现，面对此类行为，消费者身份的界定与经营者欺诈行为的构成要件仍然是司法实践的重中之重。过度的知假买假行为无疑会破坏正常的市场秩序，其不再是对市场交易的有效监督。因此，本文梳理了网络交易中知假买假行为的特征，通过放宽对消费者身份的认定、加强网络交易平台的监督职责以及建立职业打假人信用记录体系三个方面完善网络交易中知假买假行为相关法律规制，促进市场经济的良性与时俱进。

Abstract: With the rapid development of the Internet economy, online shopping has attracted a large number of consumers with its fast and convenient, complete categories and low-cost characteristics. However, at the same time, the huge online transaction space has also prompted the emergence of online knowledge and fake buying behaviors. In the face of such behaviors, the definition of consumer identity and the constituent elements of operators’ fraudulent behaviors are still the top priority of judicial practice. Excessive behavior of knowing and buying fake products will undoubtedly destroy the normal market order, which is no longer an effective supervision of market transactions. Therefore, this paper sorts out the characteristics of the behavior of knowing and buying fake goods in online transactions, and improves the relevant legal regulations on the behavior of knowing and buying fake goods in online transactions by relaxing the identification of consumers, strengthening the supervision responsibility of online trading platforms and establishing a credit record system for professional counterfeiters, so as to promote the benign development of the market economy.