高考志愿填报中的市场机制认同研究——以内蒙古为例

Research on Market Mechanism Identity in Volunteer Filling of College Entrance Examination—Taking Inner Mongolia as an Example

摘要: 高考志愿填报模式的不断变化对考生关于志愿信息的获取和理解能力的要求逐渐提高，越来越多的考生开始寻求市场机构的协助进行志愿选择。研究采用定性定量相结合的研究方法，对考生信息获取与理解能力和市场机构选择的关系进行了探讨。结果表明，考生信息获取和理解能力越强，考生对市场机构的选择的倾向越低，反之则越高。因此，建议政府出台政策或采取措施提高高考志愿信息的可获得性和易理解性，有条件的地方可以设置教育咨询机构或鼓励志愿者组织协助相对弱势的考生进行高考志愿填报。同时，政府应当加强对高考志愿填报中市场机构的监管，以确保考生权益得到保障。

Abstract: The continuous changes in the mode of college entrance examination volunteering have led to a gradual increase in the acquisition and understanding of volunteering information, and more and more candidates are seeking the assistance of market organizations in their decision-making. The study used a combination of qualitative and quantitative research methods to explore the relationship between information acquisition and comprehension ability and candidates’ choice of market organizations. The results show that when candidates’ information acquisition and comprehension skills are stronger, the tendency of candidates’ choice of market organizations is lower and vice versa. Therefore, it is recommended that the government should introduce policies to improve the accessibility and comprehensibility of information on college entrance examination volunteering, and, where necessary, set up educational counselling agencies or encourage volunteer organizations to assist relatively disadvantaged candidates in filling in college entrance examination volunteering. At the same time, the government should strengthen the supervision of market organizations in college entrance examination volunteering to ensure that the rights and interests of candidates are protected.