论我国商标权的取得制度

On the Acquisition System of Trademark Right in China

摘要: 保护商标权人的商标权是商标法的重要而直接的目标，商标保护的核心是保护对商标的有效使用，商标权的划分与归属是商标法的首要任务，因此商标权的取得制度在商标法法律体系中占有重要地位。商标的取得制度主要有两种：商标权使用取得制度和商标权注册取得制度，我国采取的是商标注册模式。然而我国采取的这种近乎绝对的注册取得模式，引发了一系列问题，如商标抢注、商标囤积和不正当竞争等，制度的消极功能逐渐显现，实践中大量的案例也佐证了该单一制度的不足。本文以商标取得制度功能作用为切入点，分析了目前我国商标取得制度的缺陷并引用案例加以详述，以功能实现为目标，并通过与欧美商标权取得制度作对比从实体性和程序性规定分别给出完善的建议。

Abstract: Protecting the trademark rights of trademark owners is an important and direct goal of trademark law. The core of trademark protection is to protect the effective use of trademarks. How to divide the rights of trademark rights is the primary task of trademark law, and the system of obtaining trademark rights is in trademarks. The legal system has an important position. There are two main types of trademark acquisition systems: the acquisition system for trademark rights and the system for obtaining registration rights for trademarks. China adopts a trademark registration model. However, this almost absolute registration acquisition model adopted by China has triggered a series of problems, such as trademark squatting, trademark hoarding and unfair competition. The negative functions of the system have gradually emerged. A large number of cases in practice have also proved the single system. Insufficient. This paper takes the function of trademark acquisition system as the entry point, analyzes the defects of the current trademark acquisition system in China and cites the case to detail it, aiming at the realization of function, and comparing with the European and American trademark rights acquisition system from the substantive and procedural regulations. Give complete suggestions separately.