大学生社交网站中的自我呈现与网络利他行为的关系及培养路径

The Relationship between Self-Presentation and Network Altruism in College Students’ Social Networking Sites and Its Cultivation Path

摘要: 研究旨在探讨大学生在社交网站中的自我呈现与其网络利他行为之间的关系，并探讨网络利他行为的培养路径。研究采用问卷调查法，收集了222名大学生的数据，使用社交网站自我呈现量表和大学生网络利他行为量表进行测量。结果显示，大学生的网络利他行为存在显著的性别、城乡以及是否独生的差异。同时，社交网站自我呈现对大学生网络利他行为具有正向的预测作用。大学生网络利他行为的培养需要社会、学校以及个人多方面的努力。

Abstract: The purpose of this study is to explore the relationship between college students’ self-presentation on social networking sites and their altruistic behavior on the Internet, and to explore the cultivation path of altruistic behavior on the Internet. The data of 222 college students were collected by questionnaire survey and measured by the self-presentation scale of social networking sites and the Altruistic behavior Scale of college students online. The results show that college students’ altruistic behavior on the Internet has significant differences in gender, urban and rural areas, and whether they are the only child or not. Meanwhile, self-presentation on social networking sites has a positive predictive effect on college students’ altruistic behavior on the Internet. The cultivation of college students’ altruistic behavior on network needs the efforts of society, school and individual.