武强门神年画形象在文创产品设计中的应用研究

Research on the Application of Wuqiang Door God New Year Paintings in Cultural and Creative Product Design

摘要: 年画始于古代的门神画，而门神画又由门神符演化而成，是最早画在门上用于驱邪的形象。鞭锏门神是门神画中颇具特点的武门神，本文以河北武强年画中的鞭锏门神为例，从构图、形体比例以及设色等方面论述其形象特征，并将其应用到现代文创产品中，推动大众对中国武强门神的认识，让更多人热爱中国传统文化，从而传承和发扬。

Abstract: New Year paintings originated from ancient door god paintings, which evolved from door god symbols and were the earliest images painted on doors to ward off evil spirits. The whip mace door god is a distinctive martial door god in door god paintings. This article takes the whip mace door god in the Hebei Wuqiang New Year painting as an example to discuss its image characteristics from the aspects of composition, body proportion, and color setting, and applies it to modern cultural and creative products to promote the public’s understanding of Chinese martial arts door gods, make more people love Chinese traditional culture, and thus inherit and promote it.