数字时代中国民间美术设计的“活化”传承困境与破解策略

The Inheritance Dilemma and Solution Strategies of the “Activation” of Chinese Folk Art Design in the Digital Age

摘要: 随着数字技术的迅速发展和广泛应用，对于中国传统民间美术设计面临巨大的挑战和机遇。由于数字时代信息传播速度快、范围广、互动性强，生产方式和审美观念的转变，导致许多民间艺术家的技艺濒临失传，民间艺术作品的影响力和传播广度受到限制。本文旨在探讨中国民间美术设计的“活化”传承困境，分析其原因包括市场需求变化、文化价值稀释以及传承手段的不足等。同时，基于数字技术的迅速发展，提出相应的破解策略。具体而言，通过数字化手段对传统艺术进行记录与再创作，促进民间美术与现代设计结合，提升其影响力。深入研究这些问题，旨在为中国民间美术设计的“活化”传承提供新的思路与实践路径。

Abstract: With the rapid development and wide application of digital technology, Chinese traditional folk art design faces great challenges and opportunities. Due to the fast speed, wide range and strong interaction of information dissemination in the digital era, the transformation of production mode and aesthetic concept has led to the loss of the skills of many folk artists, and the influence and spread of folk art works have been limited. This paper aims to explore the dilemma of “activation” inheritance of Chinese folk art design, and analyze the reasons including changes in market demand, dilution of cultural value and insufficient means of inheritance. At the same time, based on the rapid development of digital technology, the corresponding cracking strategy is proposed. Specifically, traditional art is recorded and recreated through digital means to promote the combination of folk art and modern design and enhance its influence. An in-depth study of these problems aims to provide new ideas and practice paths for the “activation” inheritance of Chinese folk art design.