数字资本主义视域下人的异化新形态

New Forms of Alienation of Human Beings under the Vision of Digital Capitalism

摘要: 进入数字资本主义时代，在数字媒介和资本逻辑的双重裹挟下，人的异化状态相比于马克思主义时代所描述的异化理论有进一步的“更新”。具体而言，数字资本主义对人的肉体和灵魂皆有改变，主要在人的身体、交往和劳动这三方面出现了异化新形态。通过对数字资本主义视域下人的异化新形态的具体分析和解读，增强人们对资本主义剥削的现状认识，揭露当代人类生命、生存和生活的危机状态，为破解数字时代的异化危机提供理论引导。

Abstract: In the era of digital capitalism, under the double embroidery of digital media and capital logic, human alienation has been further “renovated” compared to the alienating theory described in the Marxist era. Specifically, digital capitalism has changed the body and soul of people, mainly in the three aspects of human body, communication and labor. Through the concrete analysis and interpretation of the new alienated forms of people under the digital capitalist perspective, increased people’s awareness of the status quo of capitalist exploitation, revealed the crisis state of contemporary human life, survival and life, and provided theoretical guidance for solving the alienative crisis of the digital age.