基于情感化设计的花瑶挑花文创设计研究

Research on Huayao Embroidery Cultural and Creative Design Based on Emotional Design

摘要: 本文以情感化设计导向下的花瑶挑花织锦设计研究，通过情感化设计对挑花织锦的现代设计的实践方向进行分析，总结出产品生活化、产品系统化、产品趣味化等为代表性方向，形成具体的实践路径。通过现代设计的方法将非遗与文创产品相结合，对花瑶挑花的概念与特征进行综述，分析地方文化元素融入文创产品设计的意义，利用情感来影响和引导用户，达到产品设计者和使用者情感的联结，解析情感融入当下文创设计的重要意义。通过本能层实现对挑花文创产品视觉外观创新；行为层增强文创产品的使用体验感与功能性创新；反思层引发用户的情感共鸣与文化认同感，通过愉悦的使用体验让用户与产品之间的关系更加紧密和谐，满足用户情感层面的需求。

Abstract: This paper conducts a study on the design of Huayao embroidery and brocade under the guidance of emotional design, analyzes the practical direction of modern design for Huayao embroidery and brocade through emotional design, summarizing product life, product systematization, and product interest as representative directions, forming specific practical paths. By combining intangible cultural heritage and cultural and creative products through modern design methods, this paper provides an overview of the concepts and characteristics of Huayao embroidery, analyzes the significance of integrating local cultural elements into cultural and creative products design, and uses emotions to influence and guide users to achieve the emotional connection between product designers and users. The paper explains the importance of emotional integration into current cultural and creative design by achieving visual innovation in the instinct layer of the product, enhancing the user experience and functional innovation in the behavior layer, and triggering emotional resonance and cultural identity in the reflective layer, through which users can have a more intimate and harmonious relationship with the product and meet their emotional needs.