情感传播视角下老年网红的媒介生产实践研究

A Study on the Media Production Practices of Elderly Internet Celebrities from the Perspective of Emotional Communication

摘要: 随着互联网的普及，老年群体逐渐成为网络文化的重要参与者。本文以情感传播理论为视角，运用语义网络分析法和情感分析法，对抖音平台上五位高粉丝量的老年网红账号进行深入研究。研究发现，老年网红通过分享日常生活、美食制作、时尚穿搭等内容，引发观众共鸣，成为连接代际沟通的桥梁，并积极传递社会主义核心价值观，展现出了“积极老龄化”的独特魅力。

Abstract: With the popularization of the Internet, the elderly demographic has increasingly become a significant participant in online culture. This study employs the theory of emotional communication and utilizes semantic network analysis and sentiment analysis to conduct an in-depth investigation of five high-follower elderly influencers on the Douyin platform. The findings reveal that these elderly influencers, by sharing everyday life, culinary skills, and fashion tips, resonate with their audience, acting as a bridge for intergenerational communication and actively promoting the core values of socialism. They demonstrate the unique charm of “active aging”.