电商平台中药养生零食行业的问题及对策

Problems and Countermeasures of Traditional Chinese Medicine Health Snack Industry on E-Commerce Platform

摘要: 随着消费者健康意识的不断提高，我国中药养生零食产品在养生行业扮演着越来越重要的角色，但是消费者普遍对此类产品不甚了解，同时市场上的产品质量参差不齐、不良商家钻空子的现象屡屡出现，这些问题会阻碍产业发展影响产业形象。文章深入分析了行业中存在的中药养生零食政策法规滞后、供应链不稳定等问题，提出了完善政策法规、完善供应链监管制度等应对方案，期望促进电商中药养生零食行业健康发展。

Abstract: With the continuous improvement of consumers’ health awareness, Chinese traditional medicine health snack products play an increasingly important role in the health industry, but consumers generally do not know much about such products, while the quality of products on the market is uneven, bad merchants exploit the phenomenon of repeated occurrence, these problems will hinder the development of the industry and affect the image of the industry. This paper deeply analyzed the problems existing in the industry such as the lagging policies and regulations of traditional Chinese medicine health snacks and the unstable supply chain, and proposed countermeasures such as improving policies and regulations and improving the supervision supply chain system, hoping to promote the healthy development of the e-commerce traditional Chinese medicine health snacks industry.