医防融合背景下健康养老服务电子商务平台构建

Construction of E-Commerce Platform for Healthy Elderly Service in the Context of Medical and Defence Integration

摘要: 强化医疗融合，推动防、治、护、康的有效衔接，是实现健康中国的重要举措。构建电子商务平台为多主体协同防治、优化医防服务、整合信息资源、便捷服务流程提供新的发展思路。健康养老服务电子商务平台的构建为老年人掌握自身健康状况提供便捷，同时为平台型电商了解养老产业、把握养老服务市场、调整经营战略提供崭新视角。医防融合背景下健康养老服务电子商务平台是医疗融合体系中的创新举措和重要内容，如何构建高质量、多主体、统一化的健康养老服务电子商务平台，成为完善医疗融合体系，提供高质量、一体化、便民性的健康管理服务亟需解决与思考的问题。因此，本文结合医防融合的背景，依托电子商务这一赋能健康养老服务高质量发展的重要方式，构建健康养老服务电子商务平台，推进健康养老服务体系的完善与发展。

Abstract: Strengthening medical integration and promoting the effective connection of prevention, treatment, care and health are important measures to achieve a healthy China. The construction of an e-commerce platform provides new development ideas for multi-subject collaborative prevention, optimization of medical and prevention services, integration of information resources, and convenient service processes. The construction of an e-commerce platform for health care services provides convenience for the elderly to grasp their own health conditions, and at the same time provides a new perspective for platform-based e-commerce to understand the pension industry, grasp the pension service market, and adjust business strategies. How to build a high-quality, multi-subject, and unified e-commerce platform for health care services for the elderly has become a problem that needs to be solved and considered urgently to improve the medical integration system and provide high-quality, integrated and convenient health management services. Therefore, combined with the background of the integration of medical care and prevention, this paper relies on e-commerce, an important way to empower the high-quality development of health and elderly care services, to build an e-commerce platform for health and elderly care services, and promote the improvement and development of the health and elderly care service system.