“鞍”居乐业，山水有情——文旅康养产业调查研究

Living Contentedly in “An”, Embracing the Sentiment of Mountains and Waters—Investigation on Cultural Tourism and Health Care Industry

摘要: 以农业现代化为背景，探讨文旅康养产业调查问题，并运用SEM模型对文旅康养产业的影响因素进行定量分析。通过文献综述和问卷调查，建立文旅康养产业调查指标体系，利用结构方程模型分析数据和验证研究假设，得出影响文旅康养的主要因素及其相互之间的关系。结果显示：旅游环境、旅游服务以及景区安全均对游客满意度产生显著的正向影响，评价越高，游客满意度就越高。

Abstract: Based on the background of agricultural modernization, this paper discusses the survey of cultural, tourism and health care industry, and uses SEM model to quantitatively analyze the influencing factors of cultural, tourism and health care industry. Based on the literature review and questionnaire survey, this paper establishes the survey index system of the cultural, tourism, health and nutrition industry, analyzes the data and verifies the research hypothesis by using the structural equation model, and analyzes the data of the research, and the main factors that influence the culture, travel and health and the relationship between them are obtained. The results show that tourism environment, tourism service and scenic safety have significant positive effects on tourist satisfaction. The higher the evaluation, the higher the tourist satisfaction.