“互联网+”背景下残疾人电商直播就业的问题和策略分析

Analysis of the Problems and Strategies of the Live Broadcasting Employment of the Disabled in the Context of “Internet Plus”

摘要: 互联网时代下电子商务迅速发展，带动了“线上”经济的繁荣，因其准入门槛低、工作地点和时间具有方便性、灵活性等特点，处于就业弱势一端的残疾人群体广泛涌入该行业之中。残疾人从事电商直播虽然具有政府政策扶持的优势，但也存在市场竞争力大、助残直播产业链不完整、残疾人电商直播技能不足等问题。本文通过对残疾人电商直播就业的现状进行分析，针对残疾人电商直播就业遇到的问题分别从“线上、线下”两方面提出相应的解决策略，以促进残疾人电商直播就业的可持续发展。

Abstract: The rapid development of e-commerce in the Internet era has led to the prosperity of the “online” economy. Due to its low access threshold, convenience and flexibility in working place and time, the disabled groups at the weak end of employment have flooded into the industry. Although disabled people have the advantage of government policy support in engaging in e-commerce live streaming, there are also problems such as high market competitiveness, incomplete live streaming industry chain for disabled people, and lack of e-commerce live streaming skills for disabled people. This article analyzes the current situation of disabled people’s e-commerce live streaming employment, and proposes corresponding solutions from both online and offline aspects to address the problems encountered in disabled people’s e-commerce live streaming employment, in order to promote the sustainable development of disabled people’s e-commerce live streaming employment.