网红文化与青少年主体性危机的透视——一个批判分析的视角

A Perspective on Internet Celebrity Culture and the Crisis of Teenagers’ Subjectivity—A Critical Analysis Perspective

摘要: 文章从社会批判理论角度分析了网红文化作为一种网络亚文化对青少年造成的主体性危机。网红文化呈现出娱乐化、低俗化的特征，其以高强度的感官刺激吸引着青少年，是青少年隐秘而不被窥视的社交资产，因而成为青少年逃离现实的“安乐园”。网红文化的普及对青少年的主体性建构带来危机。首先，网红文化对物化的追崇致使青少年价值观单一，物化自己和他人；其次，网红文化的情感与表达使青少年进入集体“迷幻”状态，从而悬置现实，对现实采取冷漠和疏离的态度；最后，网红文化以其强势的同一性逻辑，反对青少年的主体性，并重构其正常与病态的话语。因此，网红文化正侵蚀着青少年的思维方式、行为模式与价值选择，致使其主体性陷入危机。

Abstract: The paper analyzes the crisis of subjectivity caused by Internet celebrity culture as a form of cyber subculture to teenagers from the perspective of social critical theory. Internet celebrity culture has shown the characteristics of entertainment and vulgarity. It attracts teenagers with high-intensity sensory stimulation and is a social asset that teenagers hide from prying eyes. Therefore, it has become a paradise for teenagers to escape from reality. However, the popularity of Internet celebrity culture has brought a crisis to the construction of teenagers’ subjectivity. First, the pursuit of materialization by Internet celebrity culture has led to a single value system for teenagers, which makes them objectify themselves and others; secondly, the emotions and expressions of Internet celebrity culture have put teenagers into a collective psychedelic state, thereby make them suspending reality and taking an indifferent and alienated attitude towards reality; finally, Internet celebrity culture opposes the subjectivity of teenagers with its strong identity logic and reconstructs the normal and pathological discourse of this culture. Therefore, Internet celebrity culture is eroding the thinking mode, behavior pattern and value choice of teenagers, causing their subjectivity to fall into crisis.