互联网视域下腾冲藤编发展之路探析

An Analysis on the Development of Tengchong Rattan Weaving from the Internet Perspective

摘要: 互联网行业的蓬勃发展不仅推动了传媒领域的发展，而且还深刻改变了传统的商业营销模式。云南省腾冲藤编工艺由于其发展历史悠久，极具内涵底蕴等特点，具有极高的文化价值。但在高速发展的互联网时代背景下，藤编工艺品的市场竞争力却明显下滑。因此本文在互联网视域下，深入挖掘藤编工艺的历史底蕴，并分析其在互联网背景下所面临的困境与机遇，对今后藤编工艺品如何更好地发展进行分析和探讨。

Abstract: The vigorous development of the Internet industry not only promotes the development of the media field, but also profoundly changes the traditional business marketing model. Tengchong rattan weaving technology in Yunnan province has high cultural value because of its long history and great connotation. However, in the context of the rapid development of the Internet era, the market competitiveness of rattan crafts has declined significantly. Therefore, in the view of the Internet, this paper deeply excavates the historical background of rattan weaving technology, analyzes the difficulties and opportunities it faces under the background of the Internet, and analyzes and discusses how to better develop rattan weaving crafts in the future.