电子商务视域下消费者个人信息保护的困境与出路

The Dilemma and Way out of Consumer Personal Information Protection from the Perspective of E-Commerce

摘要: 互联网时代电子商务愈来愈受到人们的青睐，消费者在享受到电子商务的便捷之余，其暗藏的危机也不可忽视。在电商经济飞速发展的背景下，消费者个人信息的财产价值也在持续增加，由此引发个人信息被非法收集、非法交易、恶意泄露等风波。本文通过对电商背景下消费者个人信息保护的困境进行分析，认为应该从强化消费者自我保护意识、拓宽平台与用户之间的对话路径、建立行业自律机制和监管机制、推行消费者个人信息保护的公益诉讼活动等四个方面来保障电子商务领域的消费者个人信息。

Abstract: E-commerce is becoming more and more popular in the Internet age. While consumers enjoy the convenience of E-commerce, their hidden crisis can not be ignored. With the rapid development of e-commerce economy, the property value of consumers’ personal information is increasing, which leads to illegal collection, illegal trade and malicious disclosure. Based on the analysis of the dilemma of consumer personal information protection under the background of e-commerce, this paper holds that consumer personal information should be protected from four aspects: strengthening consumer self-protection awareness, broadening the dialogue path between platform and users, establishing industry self-discipline mechanism and supervision mechanism, and promoting public interest litigation activities for consumer personal information protection.