Gibbert, M., et al. (2006) What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005). Journal of Business Research, 59, 148-151.

浅论用商业模式来营销
On Marketing with the Business Model

詹志方, 王辉   

现代市场营销Vol.1 No.2, 全文下载: PDF HTML DOI:10.12677/mom.2011.12006, August 23 2011

供应商能力营销的方式—基于客户推荐的视角
How Suppliers Marketing Their Competence to Customers—From the Perspective of Customer Reference

刘石兰, 叶 娜    国家科技经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52003, May 19 2015

低价商业模式的困境及盈利创新
Research on Dilemma and Profiting Innovation of Low-Price Business Model

张计划   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11005, June 16 2011

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

探析会展企业数字营销的传播策略
The Analysis of the Digital Marketing Communication Strategy of Exhibition Enterprises

雷春   

现代市场营销Vol.2 No.2, 全文下载: PDF HTML DOI:10.12677/mom.2012.22005, May 29 2012

分类信息网站58同城的运营模式探析
The Insight into the Operating Mode of Classification Information Websites the 58.com

陈 静, 唐方方, 付 翔   

现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41006, February 20 2014