Chatterjee, P. (2001) Beyond CPMs and clickthroughs: Understanding consumer interaction with web advertising. In: Lee, O., Ed., Internet Marketing Research: Theory and Practice, Idea Group Publishing, Hershey, 209-216.

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

对比zara，阿迪王式的中国山寨营销初探
The Marketing Exploration of Shanzhai Garments, Exemplified by Adivon in the Comparison of Zara

彭家乐    国家自然科学基金支持

现代市场营销Vol.2 No.1, 全文下载: PDF HTML XML DOI:10.12677/mom.2012.21003, February 28 2012

理论与应用：精准营销研究述评与展望
Theory and Application: Research Review and Prospect of Accurate Marketing

付小文, 陈英葵    科研立项经费支持

现代市场营销Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.73009, August 16 2017

预期后悔对网上冲动性购买行为影响的实证研究
Empirical Research on the Impact of Anticipated Regret on Impulse Buying Behavior on Internet

耿黎辉, 严茂洋, 向金金   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.71001, February 9 2017

精准出版诉求下教辅图书数字出版平台构建研究
Research on the Construction of Digital Publishing Platform for Teaching Auxiliary Books under the Demand of Precise Publishing

范文静, 林 涛    科研立项经费支持

现代市场营销Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.102006, April 7 2020

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022