Chatterjee, P. (2001) Beyond CPMs and clickthroughs: Understanding consumer interaction with web advertising. In: Lee, O., Ed., Internet Marketing Research: Theory and Practice, Idea Group Publishing, Hershey, 209-216.

准社会交往视角下Vlogger人际吸引力对消费者购买意愿的影响研究
A Study on the Impact of Vlogger Interpersonal Attraction on Consumer Purchase Intention from the Perspective of Parasocial Interaction

李金花, 董平军   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151008, February 20 2025

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Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略
Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory

尹子文, 周昱延, 杨雅婷   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025

对比zara，阿迪王式的中国山寨营销初探
The Marketing Exploration of Shanzhai Garments, Exemplified by Adivon in the Comparison of Zara

彭家乐    国家自然科学基金支持

现代市场营销Vol.2 No.1, 全文下载: PDF HTML XML DOI:10.12677/mom.2012.21003, February 28 2012

网络直播营销中的消费者权益保护
Protection of Consumer Rights in Online Live Streaming Marketing

姚 琪   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451255, May 8 2025

AIGC驱动下的广告创新与消费行为重塑
AIGC-Driven Advertising Innovation and Consumer Behavior Reshaping

陆潭晟, 杨佳怡, 赵巧玲, 黎嘉慧, 周雨欣   

电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451337, May 15 2025