Burns, K.S. and Lutz, R.J. (2006) The function of format: Consumer responses to six on-line advertising formats. Journal of Advertising, 35, 53-63.

网络直播带货虚假宣传行为法律规制——以广告法为视角
Legal Regulation of Network Live Broadcast with False Publicity—From the Perspective of Advertising Law

王爱霞   

法学Vol.11 No.4, 全文下载: PDF DOI:10.12677/OJLS.2023.114305, July 10 2023

国内广告类期刊封面图像中的视觉思维研究
A Study of Visual Thinking in the Cover Image of Domestic Advertising Periodicals

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论广告代言人的侵权责任
On the Tort Liability of Advertising Spokesmen

李婉钰   

法学Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/ojls.2024.124304, April 15 2024

基于机器学习的展示广告点击率预测研究
Research on Click-Through Rate Prediction in Display Advertising Based on Machine Learning

张芝悦, 黄 浩    科研立项经费支持

数据挖掘Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/HJDM.2019.92008, April 25 2019

瑞甘35甘蓝新品种选育及产业化应用前景
Breeding of New Cabbage Variety Ruigan 35 and Its Industrialization Application Prospect

秦文斌, 山 溪, 张振超, 戴忠良    科研立项经费支持

农业科学Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/HJAS.2023.131001, January 12 2023

论广告营销中“天真者”原型的建构
The Construction of Innocent Prototype in Advertising Marketing

江心培   

现代管理Vol.4 No.5, 全文下载: PDF HTML DOI:10.12677/MM.2014.45012, October 30 2014