论广告代言人的侵权责任On the Tort Liability of Advertising Spokesmen
李婉钰
法学 Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/ojls.2024.124304, April 15 2024
基于机器学习的展示广告点击率预测研究 Research on Click-Through Rate Prediction in Display Advertising Based on Machine Learning
张芝悦, 黄 浩 科研立项经费支持
数据挖掘 Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/HJDM.2019.92008, April 25 2019
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学 Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
考虑消费者广告厌恶的视频平台与广告商定价策略研究Research on Pricing Strategies of Video Platform and Advertiser Considering Consumers’ Advertising Aversion
黄方柯, 戴 睿
管理科学与工程 Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MSE.2022.114077, December 28 2022
动力机制视角下我国广告学高等教育研究的发展演进:1979~2023年 The Development and Evolution of Higher Education Research in Advertising within China from the Perspective of Dynamic Mechanisms: 1979~2023
俄秦钰, 杨璐歌
教育进展 Vol.14 No.3, 全文下载: PDF HTML XML DOI:10.12677/ae.2024.143434, March 27 2024
网络直播带货虚假宣传行为法律规制——以广告法为视角Legal Regulation of Network Live Broadcast with False Publicity—From the Perspective of Advertising Law
王爱霞
法学 Vol.11 No.4, 全文下载: PDF DOI:10.12677/OJLS.2023.114305, July 10 2023