新冠肺炎疫情下消费者绿色产品购买意愿的形成机理——基于事件系统理论Formation Mechanism of Consumers’ Purchase Intention of Green Products in COVID-19—Based on Event System Theory
严 良, 付明霞
心理学进展Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.133146, March 30 2023
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
运动品牌个性感知对消费者购买意愿的影响：消费者人格的调节作用The Effects of Perceived Personality of Sport Brands on Consumers’ Purchase Intention: The Moderations of Consumers’ Own Personality
邹雨含, 刘 莹, 陈 浩
心理学进展Vol.14 No.5, 全文下载: PDF HTML XML DOI:10.12677/ap.2024.145306, May 21 2024
他人语言对消费者购买意愿的影响研究Research on the Effect of Others’ Language on Consumers’ Purchase Intention
瞿彦桀, 陈驰茵
心理学进展Vol.13 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.1310537, October 16 2023
消费者心理视域下我国绿色产品网络营销困境及策略探究Research on the Dilemma and Strategy of Green Product Network Marketing in China from the Perspective of Consumer Psychology
鲍 樱
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341663, November 22 2024
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016