旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example
支子旭, 王 玲
现代市场营销Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.111001, February 2 2021
基于自我建构视角下品牌延伸契合度对延伸评价的影响Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction
王沐云
现代市场营销Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.114007, November 3 2021
论市场个性化服务的质量监督系统—基于执法监管视角Quality Supervision System of Marketing Individualized Service—From the Perspective of Law Enforcement Supervision
刘一粟, 姜 澄
现代管理Vol.8 No.3, 全文下载: PDF HTML XML DOI:10.12677/MM.2018.83034, June 21 2018
儒商的人际关系营销之道The Interpersonal Relationship Marketing of Confucian Businessman
解冬冬
现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54009, November 24 2015
电力营销策略与供求规律的研究Research on Power Marketing Strategy and the Law of Supply and Demand
孙裕佳, 徐 茜
现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52004, May 19 2015
文化振兴背景下的中国企业营销转型研究Research on Marketing Transformation of Chinese Enterprises in the Context of Cultural Revitalization
保冠华, 陈渤森
现代市场营销Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.133005, September 7 2023