Chrysochou, P. and Malciute, J. (2013) Customer Brand En-gagement on Online Social Media Platforms: A Conceptual Model and Empirical Analysis. 42nd European Marketing Academy Conference (EMAC), Istanbul, 4-7 June 2013.

留学服务公司新媒体营销策略探析——以A公司为例
Study on New Media Marketing Strategy of Overseas Study Service Company—Taking Company A for Example

胡雅雯, 梁 宏, 蔡雨婷, 余 杰   

社会科学前沿Vol.12 No.8, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.128640, August 16 2023

品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究
Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets

裘晓东, 刘汝聪, 甘沁凡, 韩旭童   

现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014

微营销时代的品牌营销决策指标测评构建及实证研究
The Construction and Empirical Research of Brand Marketing Decision Index Evaluation in Micro-Marketing Era

韦 恒, 柴方营, 丛丹阳    科研立项经费支持

电子商务评论Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/ECL.2020.92005, May 8 2020

2013年夏季高温归因分析——热带及热带外海温影响的模拟对比
High Temperature Attribution Analysis in Summer 2013—A Comparison of the Effects of Tropical and Extratropical Sea Temperature

郑泽华, 刘 娜, 李双林    国家自然科学基金支持

气候变化研究快报Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/CCRL.2018.73015, May 28 2018

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

消费者偏好视角下在线餐饮企业外卖经营模式研究
Research on the Business Mode of Online Catering Enterprises Takeaway from the Perspective of Consumer Preference

张 昕    科研立项经费支持

现代市场营销Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2021.113004, July 30 2021