Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. (2004) Elec-tronic Word-of-Mouth via Consumer- Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? Journal of Interactive Marketing, 18, 38-52.

为何消费者会再次发出鼠碑
Why Do Consumers Initiate Re-Word-of-Mouth

刘琰, 董大海    国家自然科学基金支持

现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013

基于社会化媒体的口碑营销对消费者行为的影响研究
Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media

安文潞   

现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021

服装社交电商网络口碑对消费者购买意愿的影响
The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention

赵茂林, 曲洪建   

运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023

产品伤害危机对消费者品牌信任的影响研究——基于网络负面口碑的调节作用
The Impact of Product Injury Crisis on Consumer Brand Trust—Based on the Moderating Effect of Negative Word-of-Mouth on the Internet

安双格, 夏志杰   

应用数学进展Vol.11 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.1112907, December 14 2022

基于改进SIR模型的口碑对企业决策的作用研究
Research on the Effect of Word-of-Mouth on Enterprise Decision-Making Based on Improved SIR Model

赵佳鹏    国家自然科学基金支持

管理科学与工程Vol.9 No.3, 全文下载: PDF HTML XML DOI:10.12677/MSE.2020.93024, September 27 2020

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022