基于消费者的动漫品牌资产模型的构建与实证研究Construction and Empirical Research of Consumer-Based Animation Brand Equity Model
卢艳桥, 曹淑艳 科研立项经费支持
服务科学和管理Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/SSEM.2021.104013, July 15 2021
基于品牌心理契约违背的消费者行为研究：消费者情绪为中介变量Research on the Impact of Brand Psychological Contract Violation on Consumer Behavior: Consumer Emotion as the Mediating Variable
伍丽娟, 阳 林 国家科技经费支持
心理学进展Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.131024, January 19 2023
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
跨界产品整合度对品牌联合评价的影响研究Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation
李 雪
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024
液态奶品牌的消费者感知与信任研究Brand Perceptions and Consumer Trust of Liquid Milk
徐沛然, 姜百臣, 程长林 国家社会科学基金支持
现代管理Vol.10 No.6, 全文下载: PDF HTML XML DOI:10.12677/MM.2020.106133, December 30 2020
品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
何昊旸, 胡 淳
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024