R. L. Andrews, I. S. Currim. Behavioral differences between consumers attracted to shopping online versus traditional supermarkets: Implications for enterprise design and marketing strategy. International Journal of Internet Marketing and Advertising, 2004, 1(1): 38-61.

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

互联网+时代下“花西子”品牌营销策略分析
Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

薛瑞婵, 苏丽丽, 薛继锋   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

消费者网络购物意愿影响因素的灰关联分析
Grey Relational Analysis on Influencing Factors on Online Shopping

郑 彬, 赵振宇    科研立项经费支持

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71005, February 23 2017

秒杀福袋在“三八”节促销策略中的应用分析
Application Analysis on “Seckilling” in Fukubukuro’s Promotion Strategy of Women’s Day

蒲英凝, 王慧, 乔宏   

现代市场营销Vol.3 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.31002, March 1 2013

电力营销策略与供求规律的研究
Research on Power Marketing Strategy and the Law of Supply and Demand

孙裕佳, 徐 茜   

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52004, May 19 2015