C. Fornell, M. D. Johnson, E. W. Anderson, J. Cha and B. E. Bryant. The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 1996, 60(4): 7-18.

基于DEA的奶茶门店社群营销效率研究——以茶百道为例
Research on the Efficiency of Community Marketing in Milk Tea Shops Based on DEA—The Case Study of Cha Bai Dao

杨梓钰, 李安瑶   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341793, November 28 2024

数据驱动的电商营销革命：大数据分析的影响与应用
The Data-Driven E-Commerce Marketing Revolution: The Impact and Application of Big Data Analytics

殷佳莉   

电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142572, February 21 2025

九阳直播营销的客户关系管理研究
Research on Customer Relationship Management of Jiuyang Live Marketing

翟 珊   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141303, January 20 2025

基于7Ps理论探讨京东在电子商务背景下的营销策略
Exploring JD.com’s Marketing Strategies in the E-Commerce Context Based on the 7Ps Theory

汤剑波, 袁晨熙, 徐少辉   

电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133581, July 31 2024

基于SEM模型对网红营销模式下顾客满意度的调查研究——以徐州市大学生为例
Investigation and Research on Customer Satisfaction under the Internet Celebrity Marketing Pattern Based on SEM Model—Taking College Students in Xuzhou as an Example

鲁 柯, 杜凤娇   

建模与仿真Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOS.2022.113079, May 30 2022

电子商务环境下高校最后一公里配送现状及对策思考——以C大学为例
Considerations and Strategies for Last-Mile Delivery in Higher Education Institutions under the E-Commerce Environment—A Case Study of University C

张玉川   

电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132366, May 31 2024