品牌老化下的营销创新研究On Marketing Innovation of Brand Aging
金水
商业全球化Vol.1 No.1, 全文下载: PDF HTML XML DOI:10.12677/bglo.2013.11001, July 17 2013
互联网+时代下“花西子”品牌营销策略分析Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era
薛瑞婵, 苏丽丽, 薛继锋
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123006, July 20 2022
视觉叙事在老字号美妆品牌形象设计中的应用——以“双妹”品牌为例The Application of Visual Narrative in the Image Design of Time-Honored Beauty Brands—Taking the “VIVE” Brand as an Example
李光安, 施秉慧
设计Vol.9 No.2, 全文下载: PDF DOI:10.12677/design.2024.92250, April 25 2024
老字号建构真实性对品牌忠诚的影响——怀旧倾向与品牌认同的作用The Influence of the Construct Authenticity of Time-Honored Brand on Brand Loyalty—The Role of Nostalgic Tendency and Brand Identity
张 鹏, 白雪娇, 连远强 科研立项经费支持
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141062, February 29 2024
基于Python文本挖掘的消费者对国产彩妆品牌评价的分析Analysis of Consumers’ Evaluation of Domestic Cosmetics Brand Based on Python Text Mining
林 琳, 顾 洁, 焦 阳, 阎虎勤 科研立项经费支持
现代市场营销Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.102007, April 22 2020
基于体验视角的品牌仪式的实现路径:王阳明知行合一的阐释与应用Formation Path of Brand Ritual Based on Experience Perspective: The Interpretation and Application of Wang Yangming’s Theory of Unity of Knowledge and Practice
马湘临
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121003, February 17 2022