新零售下的商业模式探析The Analysis of Business Model in “New Retail”
马逸群
现代市场营销Vol.9 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2019.92002, June 26 2019
场景入口对零售行业O2O模式变革的探究—以Shopping Mall室内导航为例Research on the Transformation of the O2O Mode of the Retail Industry in the Scenario-Based Entrance—Illustrated by the Case of Shopping Mall Indoor Navigation
钱玲慧, 刘大为 科研立项经费支持
现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54008, November 12 2015
消费者网络购物意愿影响因素的灰关联分析Grey Relational Analysis on Influencing Factors on Online Shopping
郑 彬, 赵振宇 科研立项经费支持
现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71005, February 23 2017
性别差异、购物经验、收入水平对信任转移的影响研究Research on the Impact of Gender, Shopping Experience, Income to Trust Transfer
游艳, 赵冬梅, 杨蔚宁, 胡燕川
现代市场营销Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2019.91001, June 26 2019
购物中心消费者行为研究述评与展望A Literature Review on the Research about Consumer Behavior in Shopping Mall
马红丹
现代市场营销Vol.4 No.1, 全文下载: PDF HTML DOI:10.12677/MOM.2014.41005, January 24 2014
绿色食品的网络营销模式初探Initial Research on the Network Marketing Model of Green Food
陈佳, 姜法竹
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013