现代消费心理下土特产包装设计的创新研究Research on the Innovation of Packaging Design of Local Specialty under Modern Consumer Psychology
李 霜
设计Vol.9 No.1, 全文下载: PDF HTML XML DOI:10.12677/Design.2024.91128, February 28 2024
触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
刘东胜, 孙培蒙
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024
文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory
尹子文, 周昱延, 杨雅婷
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025
消费心理学视域下奶茶品牌社群营销策略探析Analysis on the Community Marketing Strategy of Milk Tea Brand from the Perspective of Consumer Psychology
刘承润
心理学进展Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/ap.2024.147451, July 8 2024
数字经济时代盲盒产品的消费心理与营销策略耦合The Coupling of Consumer Psychology and Marketing Strategy of Blind Box Products in the Era of Digital Economy
郭 冉
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451245, May 7 2025
传统梅文化元素在梅见品牌包装设计中的应用The Application of Traditional Plum Blossom Culture Elements in the Packaging Design of the Meijian Brand
舒 波
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144016, November 12 2024