Ramaseshan, B., Ishak, A. and Kingshott, R.P.J. (2013) Interactive effects of marketing strategy formulation and implementation upon firm performance. Journal of Marketing Management, 29, 1224-1250.

商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

王汀汀, 邓 静, 王一贤    科研立项经费支持

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52002, May 19 2015

电力营销策略与供求规律的研究
Research on Power Marketing Strategy and the Law of Supply and Demand

孙裕佳, 徐 茜   

现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52004, May 19 2015

基于4R’s营销理论的成品油营销策略探析
Analysis of Marketing Strategy of Oil Product based on 4R’s Theory

刘守德, 孙永风   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011

中国跨境电商企业营销策略研究——以考拉海购为例
Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping

徐 昂, 梅 燕   

现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022

探析会展企业数字营销的传播策略
The Analysis of the Digital Marketing Communication Strategy of Exhibition Enterprises

雷春   

现代市场营销Vol.2 No.2, 全文下载: PDF HTML DOI:10.12677/mom.2012.22005, May 29 2012

城市转型中的营销策略——广州亚运营销解读
The Marketing Strategy of Urban Transformation——An Interpretation of the Guangzhou Asian Games Marketing

周兆晴, 刘志超, 张小娟   

现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11001, May 25 2011