在线冲动性购买对消费者决策逆转的影响路径探究Study on the Impact of Online Impulsive Buying on the Reversal of Consumer Decisions
李心迪, 陈亚荣
现代市场营销Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.131002, February 13 2023
基于ISM模型的老年群体网络购物行为影响因素分析Analysis of Influencing Factors on Online Shopping Behavior of Elderly Groups Based on ISM Model
杜双双
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141427, January 28 2025
博物馆线上活动对文博产品购买意愿影响研究Research on the Influence of Museum Online Activities on Purchase Intention of Museums’ Cultural Products
李先春, 艾 进, 周心怡, 翁笙杰 科研立项经费支持
商业全球化Vol.11 No.2, 全文下载: PDF HTML XML DOI:10.12677/BGlo.2023.112005, April 28 2023
电商购物节消费与日常消费比较分析Comparative Analysis of Consumption during E-Commerce Shopping Festivals and Daily Consumption
于家宝
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451343, May 16 2025
消费心理学视角下自媒体平台互动性对受众购买决策的影响The Influence of Interactivity on Audience Purchase Decisions on We-Media Platforms: A Perspective from Consumer Psychology
孔浩然
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341316, November 6 2024
消费者百分比差异混淆：概念、影响因素及理论解释Consumer Confusion of Percent Differences: Concepts, Influencing Factors and Theoretical Explanations
李梦倩, 包居旺, 陈李双
心理学进展Vol.8 No.7, 全文下载: PDF HTML XML DOI:10.12677/AP.2018.87120, July 23 2018