基于消费心理学的电商平台促销策略研究Research on Promotion Strategies of E-Commerce Platforms Based on Consumer Psychology
雷 玉
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143800, March 24 2025
“越便宜越好卖”？——折扣深度与促销方式对促销效果的影响“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
李晓岳, 高峰强, 刘 宁 科研立项经费支持
心理学进展Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.56049, June 29 2015
电商平台异质性促销类型对消费者溢出效应研究Study on the Spillover Effects of Heterogeneous Promotion Types of E-Commerce Platforms on Consumers
张宇航
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134302, August 9 2023
直播带货中的产品需求、促销与稀缺感对消费行为影响的研究与营销策略建议Research and Marketing Strategy Recommendations on the Impact of Product Demand, Promotion, and Scarcity on Consumer Behavior in Live Streaming Sales
蔡丹丰, 王慧南, 梁 霄 科研立项经费支持
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141056, January 7 2025
营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023