社交媒体个性化广告回避影响因素研究——以隐私关注为调节变量A Study of the Influence Factors of Social Media User’s Personalized Advertising Avoidance—Taking Privacy Concerns as the Moderator Variable
赵心悦
社会科学前沿Vol.9 No.10, 全文下载: PDF HTML XML DOI:10.12677/ASS.2020.910219, October 15 2020
现代广告设计中数字媒体艺术的应用探析An Analysis of the Application of Digital Media Art in Modern Advertising Design
程 彤, 杨碧薇
设计Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/Design.2022.73006, August 26 2022
价值观教育视角下的《广告学》“课程思政”教学路径探究Exploration of the Teaching Path of Advertising Study from the Perspective of Values Education in “Curriculum Ideology and Politics”
杜 佳
社会科学前沿Vol.12 No.11, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.1211920, November 30 2023
动力机制视角下我国广告学高等教育研究的发展演进:1979~2023年 The Development and Evolution of Higher Education Research in Advertising within China from the Perspective of Dynamic Mechanisms: 1979~2023
俄秦钰, 杨璐歌
教育进展Vol.14 No.3, 全文下载: PDF HTML XML DOI:10.12677/ae.2024.143434, March 27 2024
基于文本挖掘的短视频植入式广告媒介可供性分析Analysis of Media Availability of Short Video Embedded Advertising Based on Text Mining
杨婷婷, 田书格
软件工程与应用Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/SEA.2022.113049, June 10 2022
新媒体背景下腾讯视频的4P营销策略研究Research on Tencent Video’s 4P Marketing Strategy in the Context of New Media
孙永莉
运筹与模糊学Vol.13 No.6, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.136706, December 27 2023