从横屏到竖屏：新媒体时代视频广告的营销策略新探From Landscape Screen to Portrait Screen: Exploring the Marketing Strategy of Video Advertising in the New Media Era
王佳敏
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441059, April 24 2025
新媒体时代短视频广告传播的研究Research on Short Video Advertising Communication in the New Media Era
李欣悦
新闻传播科学Vol.12 No.5, 全文下载: PDF XML DOI:10.12677/jc.2024.125184, September 26 2024
新媒体视域下高校师生形象在短视频中的塑造与传播研究Research on the Shaping and Dissemination of the Images of College Teachers and Students in Short Videos from the Perspective of New Media
隋昕诺, 张競文 科研立项经费支持
新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126252, December 26 2024
抖音“苦瓜大队”的自我媒介再现研究A Study on the Self-Media Reproduction of Douyin’s “Miserable Women”
刘雨晴, 刘宏玮, 邓雨薇 科研立项经费支持
社会科学前沿Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ass.2025.144279, April 16 2025
观察在学前儿童“社会”教育活动中的运用——以轶事记录法为例The Application of Observation in “Social” Education Activities for Preschool Children—Taking the Method of Recording Anecdotes as an Example
闫宇航, 袁珊珊
教育进展Vol.14 No.9, 全文下载: PDF XML DOI:10.12677/ae.2024.1491812, September 29 2024
智能媒体浪潮下电子商务平台广告创意的迷失与回归——以短视频广告为例The Loss and Return of Advertising Creativity in E-Commerce Platforms under the Wave of Intelligent Media—Taking Short Video Advertising as an Example
朱紫涵
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141115, January 10 2025