E. Anderson, B. Weitz. The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 1992, 29(1):18-34.

三农电商APP营销管理研究分析
Research and Analysis of Marketing Management of Three Rural E-Commerce APP

刘 妍   

运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133242, June 30 2023

乡村产业振兴背景下传统食品营销组合策略研究——以山东高密Y品牌蜜枣为例
Research on the Traditional Food Marketing Combination Strategy under the Background of Rural Industry Revitalization—Taking Shandong High-Density Y Brand Jujube as an Example

王晓凤, 孙国嫄    科研立项经费支持

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144013, November 6 2024

双渠道供应链制造商分销策略研究与分析
Research and Analysis on the Distribution Strategy of Manufacturers in Dual-Channel Supply Chain

陈 智   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151015, February 27 2025

电子商务下的网络营销渠道策略研究
Research on Network Marketing Channel Strategy under E-Commerce

张思瑞   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141219, January 16 2025

消费者持续使用电商直播意愿研究
Research on Consumers’ Willingness to Continuously Use E-Commerce Live Streaming

熊 合    科研立项经费支持

现代市场营销Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.124011, November 2 2022

乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例
Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example

陈诗璐, 徐科技    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024