情感经济视域下女性健身短视频博主的情感营销与反思Emotional Marketing and Introspection of Female Fitness Video Bloggers from the Perspective of Emotional Economy
蔡元培, 王 晨, 董书华 科研立项经费支持
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141204, January 15 2025
顾客感知价值视角下电商平台个性化推荐系统优化研究Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value
郭耀天
现代市场营销Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.122005, May 31 2022
J联社个人信用消费贷营销策略优化研究Research on Optimization of Marketing Strategy of J Union Personal Credit Consumer Loan
田雪莲, 许振寰
现代管理Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/mm.2024.147199, July 30 2024
诺丁斯伦理视角下Jellycat品牌营销策略的情感价值创造Emotional Value Creation of Jellycat Brand Marketing Strategy from the Perspective of Noddings Ethics
刘 沁
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142660, February 28 2025
营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
媒介伦理视角下社交电商平台中的悲情营销现象研究Research on the Phenomenon of Sadness Marketing in Social E-Commerce Platform from the Perspective of Media Ethics
王 彪 科研立项经费支持
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141291, January 20 2025